Find the search terms
draining your budget.

Upload your Google Ads search terms report and we'll flag every query wasting spend — then give you a negative keyword list ready to paste back in.

No API required Works offline Google Ads CSV Free
Upload report

Drop your CSV here, or click to browse

Google Ads Search Terms report (.csv)
📄

Not sure how to export? See the step-by-step guide below.

WASTE REPORT

Your search term audit.

Found 0 wasteful terms across 0 search terms · £0 in wasted spend identified.

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Search term Waste type Spend wasted Clicks CTR Conversions Why it's flagged Action

Only terms with zero conversions are flagged. Terms already added as negatives are excluded.

HOW IT WORKS

Cut wasted spend
in three steps.

01

Export your report

In Google Ads, run a Search Terms report and export as CSV. No API keys or logins needed.

02

Upload & analyse

We flag zero-conversion terms by three waste types: budget drain, dead clicks, and low relevance — with wasted spend calculated for each.

03

Copy & paste negatives

One click copies your full negative keyword list. Paste it straight into the Google Ads negative keyword tool.

GETTING YOUR DATA

How to export from
Google Ads.

The search terms report shows every query that triggered your ads. Here's how to get it in under a minute.

1
In Google Ads, go to Campaigns → Insights & reports → Search terms in the left sidebar.
2
Set your date range to last 30–90 days using the date picker in the top right.
3
Make sure your columns include: Search term, Campaign, Ad group, Impressions, Clicks, CTR, Avg. CPC, Cost, Conversions, Conv. rate.
4
Click the download icon (top right of the table) and choose CSV. Upload that file here.
NEED THE FULL PICTURE?

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